I like creating brands and products that connect with people. My clear understanding of brands and consumers helps me to create and manage products that are relatable and make a lasting impact. Principles of sustainability and circularity are the driving factors for me.

I combine visuals with practical design. I’m a trained art developer and marketeer and I have a vast knowledge of the digital landscape. I know exactly how to execute a project to the most brilliant results possible. My idea of a great design combines a viewer centered approach with a minimal and appealing visual language.

I also stay updated with the most recent market and industry trends through my research and analysis on various subjects within the industry. I believe that the best way to improve a product or a brand is by the ability to measure performance and analysing the metrics.

I’m a multi-disciplinary individual with a unique blend of management skills and design understanding which allows me to bridge disciplines within the industry and push boundaries. I have a clear understanding of design, innovation & business management which enables me to quickly adapt to new challenges. I enjoy getting involved in the whole process, starting from ideation and conceptualising ideas to managing and driving the business.